FRANCHISE

Wax in the City is Germany´s first exclusive chain of pure waxing studios and a cutting-edge life-style franchise business with the vision to become the most successful chain of waxing studios in Europe!

It was established after having identified a gap in the beauty industry: the need for highly professional and ingenious studios specialized in waxing – a service that so far had been neglected by beauty salons. 

With Wax in the City we developed a completely new service concept (waxing-only studios with walk-in-service, highly professional service and a life-style brand), we defined a clear market segment and positioned ourselves and the brand very successfully within a short time on the market. Therefore, we stand out from the general offer of hair removal. Customer acceptance proves us right!

Our business concept is aimed at people who are willing to implement their entrepreneurial spirit by owning their own business but who prefer the security, extensive knowledge and experience of a recognized and successful franchise formula.

Together with franchise partners we want to establish the brand Wax in the City and offer our customers a wide network of waxing studios throughout Europe.

If you are interested in our Wax in the City franchise concept apply as a franchise partner and join us!