Wax in the City is among the leading international waxing studio chains specializing in hair removal by hot waxing only.
Since the opening of the first studio in Berlin in 2005, the company has been constantly growing: Today, there are already 19 Wax in the City studios in Germany, Austria, Switzerland and Ireland. Besides running its own studios, the company has also focused on the cooperation with franchise partners from the very beginning.
Franchising is a business model, with which we as franchisor offer our franchise partners the possibility to run their own waxing studio(s) using our brand with our products and our services. Franchising is a method to reproduce a company in order to create an unitary brand experience for clients at different locations. As franchisor we keep further developing the brand. Our franchise partners are our local brand ambassadors and, therefore, they take care of the development of the local market. That creates a win-win-situation, from which both can benefit – franchisor and franchisee.
Offering an exclusive professional service of hair removal with hot wax only, Wax in the City defined a market niche and successfully positioned this service-based model of waxing-only studios in the market. Thus, the company has become a pioneer and trendsetter at the same time: Waxing treatments without prior booking, walk-in-service, six days per week, a professionalized and standardized method, hygiene and cleanliness as well as a stylish atmosphere of comfort: This is what the brand Wax in the City stands for and what makes the number of enthusiastic costumers constantly grow.
We are looking for enthusiastic franchise partners, who can identify with the vision and philosophy of Wax in the City and are interested in long-term cooperation. If you desire to run your own waxing studio and successfully work in the beauty and lifestyle sector, we would be happy to receive your request. Therefore, we kindly would like to ask you to complete our short contact form. Grow with us in the future!
We are looking forward to hearing from you!
Natascha Egel, Vienna/Graz
”My studio in Vienna was the first Wax in the City studio in Austria. Soon after- wards, I opened a second one in Graz. Our clients love Wax in the City: That is why we already opened another studio in Vienna. Due to a good franchise concept and a professional, cooperative support, it is possible for me to grow so rapidly and so successfully in a new market sector.”
Melanie Reuß, Nuremberg
”I always wanted to be self- employed and pro- fessionally indepen- dent. As a franchisee of Wax in the City I could trust on a successful business concept from the very beginning. Starting my own business was much easier that way.“