Why should I apply for a franchise partnership with Wax in the City?
When franchising with Wax in the City, the franchisee profits from an innovative, meticulously planned beauty concept that has been successfully proven on the market.
Also see the question “What does Wax in the City offer its franchise partners?”
How many years has Wax in the City been in existence?
We opened our first Wax in the City studio in Berlin in 2005 and as of then introduced the first waxing-only studios in Germany. We have been franchising since 2006. In addition, we continue to operate our own studios.
What is unique about Wax in the City?
When we founded Wax in the City in 2004, our aim was to establish waxing as a highly professional service: easy to come by, very convenient and set in a stylish environment – simply the perfect waxing experience! What was once a taboo topic has now become stylish and fashionable!
Not only were we the first to offer waxing-only studios in Germany, we also introduced the word “Depiladora” which is now used everywhere for employees in waxing studios. We are proud to have set the benchmark so that now many competitors are following suit and offering similar services.
Wax in the City has revolutionized the waxing world and we will continue our commitment to excellent waxing standards!
Now that there are many waxing studios what distinguishes Wax in the City?
It is the original!
Also see the question “What is unique about Wax in the City?”
What does Wax in the City offer its franchise partners?
Franchisees...
... profit from a successful beauty concept with a great customer acceptance.
... acquire the right to use our brand name, which is trademarked throughout Europe and is known beyond Germany’s borders and stands for the highest quality of professional hair removal.
... receive extensive professional support in the areas of marketing, training, design and store construction as well as in management and organisational issues.
... work with products that have been exclusively manufactured for Wax in the City (beeswax, cosmetic products) and guarantee high quality.
... become part of a network of specialists and profit from the long-term experience of all partner operations as well as from a continuous further development of the system.
... enjoy the advantage of a stylish ambience and the exclusive Wax in the City design and corporate identity.
What are the qualifications I need to open a Wax in the City studio?
We want people who think and act entrepreneurially!
We are looking for partners who can identify themselves with the vision and philosophy of Wax in the City and are interested in a long-term collaboration. In addition to the necessary equity capital, high priority is given to: motivation, initiative, organisational skills, service orientation, team spirit, high level of social skills, leadership qualities and passion.
As a Wax in the City franchise partner you should also be enthusiastic about the beauty and lifestyle sector!
Does Wax in the City expect its franchise partners to be actively involved in operating a studio?
Yes. A Wax in the City studio requires the active and personal involvement of the franchise partner. The partner’s tasks include studio and personnel management, business management, marketing and all other functions required in the daily business. Wax in the City partners do not work as “Depiladoras” but rather at the reception and in the back office. Franchisees receive extensive training as well as an insight into all areas.
What kind of assistance do I get from Wax in the City?
We support our partners during all phases of the planning and implementation as well as the management of a Wax in the City studio.
Also see the question "What does Wax in the City offer its franchise partners?”
How much are the franchise fees and what do I receive for them?
For a non-recurrent initiation fee you receive intensive support in the setting up and opening of your studio, integration into the Wax in the City system, manuals and comprehensive training courses.
The royalty fee is 7% plus VAT of the net sales revenue of your Wax in the City studio and covers a wide variety of management assistance and operational services provided by Wax in the City including utilisation of know-how and brand, regular support, exchange of information, ongoing development and protection of the system.
How much do I need to invest?
As a Wax in the City franchisee you will set up and manage your own waxing studio. You will invest in your future with your own capital! The amount of financing needed for a Wax in the City partnership depends on the location, the size of the studio and your start-up costs. You will receive more detailed information during the application process.
How long does a franchise contract last?
The minimum term of a Wax in the City franchise partnership is 5 years.
Can I manage more than one studio as a franchise partner of Wax in the City?
Yes. After you start and successfully manage one studio, it is possible to acquire additional studio licences.
What are the prospects of success for me as a Wax in the City partner?
Being a Wax in the City franchise partner is an opportunity for you to use the proven business concept for your own benefit. Nevertheless, you are an independent entrepreneur and bear the business risk.
The success of your Wax in the City studio depends on many factors - especially on your passion, dedication and commitment! Therefore, we cannot guarantee success or make a statement about your economic success.
However, we believe that we have developed an innovative concept in a market that has great potential. The success so far has proved us right!
In which cities can I open a Wax in the City studio?
We are looking for franchise partners and locations throughout Europe. At present, we are concentrating on cities with a population of at least 200,000 inhabitants.
How long does it take to open a Wax in the City studio?
After approval, a studio can be opened within 6 to 8 weeks.
Can I integrate the Wax in the City concept into an existing beauty institute?
No. Wax in the City is a concept that cannot be integrated into existing institutes and studios.
How do I become a Wax in the City franchise partner?
We kindly request you to fill out the application form completely and return it to us together with your current curriculum vitae. After receiving your application, we will contact you within a few days to discuss the next steps.